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Urban View from Window

Speaking at:

Parallel Session: Luncheon : “Women in Leadership Outlook 2030”

Raja Jesrina Arshad

Heritage Future Leaders (HFL), CEO of PurelyB, Malaysia

Jesrina is the Co-founder and CEO of– SE-Asia’s leading online health and wellness lifestyle brand and community platform that serves as the go-to-guide to leading a sustainable healthy lifestyle. They provide transformative natural health products based on Asian herbs and traditions in wellness, integrated with holistic wellness content on nutrition, fitness and mindfulness to transform people’s quality of health and life affordably and sustainably.


Their social impact mission to improve lives includes alleviating poverty by creating employment and entrepreneurship opportunities for marginalised women in the cultivation & production of their herbal products.


In 2016, PurelyB acquired a Singapore Yoga Community Portal expanding it’s reach regionally and launched Malaysia’s first holistic wellness TV show with Astro, SE-Asia’s largest media entertainment group. 


Today they have 4.5 Million Users spanning across 8 countries globally including Malaysia, Indonesia, US, Australia and UK., and have a strong following of women in Asia seeking healthy lifestyle guidance and inspiration.


PurelyB was created from Jesrina’s own health experiences, to help and empower more people in Asia to adopt healthy lifestyle changes with greater ease and affordability, with customised solutions for Asian cultures and lifestyles.


Her awards and accolades include the ASEAN-BAC “Rising Entrepreneur of the Year” Award 2017; Marie Claire Malaysia Magazine’s “Top 10 Amazing Women 2017”Award; Malaysia Tatler’s “Entrepreneur of the Year” Award 2016; MDEC’s top 20 Start-ups in Asia in 2017 & 2018; Red Herring’s top 100 startups in Asia in 2016; Tracxn (a Global Tech & Data company for start-ups)’s list of one of the Top 15 Women Founders in South- East Asia in 2016 amongst start-up giants like GRAB; CIO ASEAN’s Top 10 Innovative Health Companies in Malaysia 2018; E27’s Top 10 Health Start-ups in Malaysia 2019.

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